New Belgium Brewing Company

AIDS/Lifecycle Cyclist stands beside New Belgium Brewing Company Logo.

AIDS/Lifecycle Rider, Tony Eason sponsored by New Belgium Brewing Company, Fort Collin, Colorado.

Years ago, I mailed AIDS/Lifecycle sponsorship packets to the New Belgium Brewery Company, Anchor Brewing, and SpeakEasy Ales & Lagers (to name a few).

Weeks later, I concluded the companies must be “way to busy” to assist a cyclist with raising $3,000.00 for a cycling charity event. And therefore, I continued with my yoga training, bake sales, flower sales, cycling, and general fundraising.

Yet 72 hours before departing on my annual 575 mile bike ride from San Francisco to Los Angeles, I received an email from New Belgium Brewing Company of Fort Collins, Colorado.

New Belgium informed me that they would be honored to join forces with the San Francisco AIDS Foundation & The Gay & Lesbian Center of Los Angeles in the fight against the AIDS Pandemic.

And in reply, I informed New Belgium Brew Meister, Jamie Mastin:“With 72 hours left before my departure, now may not be the optimal time for me to party.”

In response, Jamie Mastin sent a case of Fat Tire Beer to my finish line (the LAX Marriot Hotel). And upon my arrival back to San Francisco, New Belgium sponsored an ‘AIDS/Lifecycle VICTORY PARTY!!!!”

Since that initial contact, Brew Meister’s Jamie Mastin & Ed Dopman of the New Belgium Brewery of Fort Collins, Colorado have continued to kindle environmental and cultural change as a business role by supporting myself & the San Francisco AIDS Foundation’s desires to educate, advocate, and provide direct services for communities most vulnerable to the AIDS Pandemic.

AIDS/Lifecycle New Belgium Brewery Event Flyer
AIDS/Lifecycle Fund Raising Event with New Belgium Beer

New Belgium Brewing Company:

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