Search Engine Optimization [SEO] is the process of increasing the visibility of a website in the Google Search Engine.
You see, when an individual searches on the internet; the Google Search Engine Algorithm searches the internet for websites containing the keywords used in the search and ranks them accordingly. Higher ranked pages appear further up in Google’s results page (SERP).
Therefore, it is imperative to conduct a keyword analysis for your product or service. Keyword analysis is the process of analyzing the keywords and search phrases that bring individuals to your website via organic and paid search. Therefore, it is the starting point of your search marketing campaigns.
After your analysis, creating a site architecture, tweak the meta tags; create external anchor links; make a user friendly interface; and insure “the searcher’s intent matches the webpage content.” And Voila! Your website will be found in the Google Search Engine.
Higher SERPS on the Google Search Engine
Applying the following SEO Tips will optimize your website for higher ranking in the Google Search.
- SEO – Choosing the Correct CMS
- SEO – Website Architecture
- SEO – Keywords
- SEO – Optimizing Images
- SEO – Social Marketing
- SEO – XML Sitemaps
- SEO Consultant, Tony Eason – Biography