Search Engine Optimization is the process of conducting a keyword analysis for your product or service, optimizing the site architecture, tweaking the meta tags, implementing a social marketing strategy, creating external links, making a user friendly interface, and insuring that “the searcher’s intent matches the webpage content” – all to increase the visibility of a website in the Google Search Engine’s “organic” results.
When a user searches on the internet, the Google’s Search Engine Algorithm searches out Web pages that contain the keywords they used to search, then assigning a rank to each page found. Higher ranked pages appear further up in Google’s results page (SERP). Following these SEO Tools will optimize your website for higher ranking in the Google Search.
- SEO – Choosing the Correct CMS
- SEO – Website Architecture
- SEO – Keywords
- SEO – Optimizing Images
- SEO – Social Marketing
- SEO – XML Sitemaps