When an individual searches on the internet; the Google Search Engine Algorithm searches the internet for websites containing the keywords used in the search and ranks them accordingly. Higher ranked pages appear further up in Google’s results page (SERP).
Search Engine Optimization is the process of increasing the visibility of a website in the Google Search Engine’s “organic” results. Conducting a keyword analysis for your product or service; optimizing the site architecture; tweaking the title & description meta tags; implementing a social marketing strategy; creating external links; making a user friendly interface; and insuring that “the searcher’s intent matches the webpage content” – all play major roles in getting your website found in the Google Search Engine.
How to get Higher SERPS on the Google Search Engine
Applying the following SEO Tips will optimize your website for higher ranking in the Google Search.
- SEO – Choosing the Correct CMS
- SEO – Website Architecture
- SEO – Keywords
- SEO – Optimizing Images
- SEO – Social Marketing
- SEO – XML Sitemaps
- SEO Consultant, Tony Eason – Biography