SEO | Keyword Analysis | Choosing Targeted Keywords for Website Content

Every web search is an expression of  human desires & interest. Imagine  if you could search for terms used to describe / related to your business  and use those targeted phrases within  your website to serve the actual needs of possible clients…  IMAGINE THAT!

Use keyword tools like the KWFinder, Keyword Explorer, Google Keyword Planner  to identify keywords; run a “related search” to acquire words & synonyms used by internet searchers to find services or products similar to yours.

  • Make a list of your Potential Client Base / Audience  | Who would use your products or services?
  • Make a list of words or phrases used by your Client Base to describe your products or services? |
  • Make a list of the  keywords, terms and phrases, that best describe your website.  Website services, products  & content. -What is your website about?”
  • Overlap the “searcher’s intent” [what users want] with the “website content.”

Short Keywords vs Long Keywords

Long tail keywords are a  keyword phrase of at least three to five words in the phrase.  These keywords are highly specific, and draw less traffic for the website, but tend to draw more quality traffic, which leads in more conversions than “short tail”l keywords.

Short-Tail Keywords are a  keyword phrase of 11-15 characters . have more competition and usually generate lower click through rates than Long-Tail Keywords.

Meta Tags

The title and description tags are the first thing a web user sees when browsing a list of possible web pages in the SERPS.

  • Title tag:
  • Insert the web page’s  “headlines.”
  • Add targeted keyword to title content.  Most search engines use a maximum of 60 chars for the title tag.
  • Description tag:
  • Insert the web page’s “advertising copy. “
  • Via search engine result pages (SERPs), internet users can read a bit about your product or service.
  • Increases user click-through rate.
  • Headings: Use  a <H1> heading tag which includes keywords  that are relevant to your website. The <h1> tag signals the search engines as to the topic of the webpage.
  • Content: Write “original content.”
  • Include target keywords.
  • Each web page must possess own targeted keywords
  • Keyword density should equal 2 – 3% of page content per webpage.
  • Internal linking: A link on a web page that links to another web page on the same site or domain.
  • Internal links assist in navigating search engines crawlers through your site architecture.
  • Use Targeted Keywords within Anchor Text.
  • Code: Streamline the code. Reduce code amount  by eliminating unnecessary tables, JavaScripts, CSS , flash player and whatever might increase  your web page’s download speed.
  • Slug:  Customize each webpage address /  url.
  • Use targeted keywords in each webpages custom url.
  • Each Url address must be unique.
  • Each Url address must possess target keywords.
  • Remove all stop words.

Keyword Optimization Strategies:

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