{"id":2958,"date":"2012-11-21T21:30:41","date_gmt":"2012-11-21T21:30:41","guid":{"rendered":"http:\/\/ynottony.com\/ynot\/?page_id=2958"},"modified":"2019-07-11T16:02:28","modified_gmt":"2019-07-11T16:02:28","slug":"website-architecture","status":"publish","type":"page","link":"https:\/\/ynottony.com\/ynot\/seo-consultant\/website-architecture\/","title":{"rendered":"SEO | How to Design the Optimal Site Architecture"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/9tx9-j0aM6k\" width=\"420\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong><span style=\"display: inline !important; float: none; background-color: #ffffff; color: #333333; cursor: text; font-family: Georgia,'Times New Roman','Bitstream Charter',Times,serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\">Alter choosing\u00a0 the best <\/span><a title=\"How to choose the right Website CMS Platform \u2026\u2026\" href=\"http:\/\/ynottony.com\/ynot\/google-search-engine\/\">CMS Platform<\/a><span style=\"display: inline !important; float: none; background-color: #ffffff; color: #333333; cursor: text; font-family: Georgia,'Times New Roman','Bitstream Charter',Times,serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\">,\u00a0 one must consider the technical, aesthetic and functional criteria of one&#8217;s website design . Your\u00a0 site architecture can directly influence your website&#8217;s ranking in the Google Search Engine results page (SERP).<\/span><\/strong><\/p>\n<h2><strong># 1 | Silos<\/strong><\/h2>\n<p>A farmer thinks of a silo as a structure for storing grain, coal, cement, wood chips, sawdust, or other bulk materials by a specific category.<\/p>\n<p>SEO Companies use the silo concept to guide the search engines to understanding the theme\/ subject of each web page on your site by grouping like content pages under one, highly organized directory.<\/p>\n<p>Think of your website&#8217;s architecture like a libraries Dewey Decimal Card Catalog System. In order for the library to be effective, everything must be tightly grouped in its place and filed under the appropriate structured heading.<\/p>\n<p style=\"text-align: left;\"><em>Example: If your site specialized in yoga teachers, all of your yoga teacher pages could be designed by yoga\u00a0 location. The two would never be mixed as either content or cross-linking.<\/em><\/p>\n<p style=\"text-align: left;\"><em>A yoga teacher silo might look similar to this:<\/em><\/p>\n<ul>\n<li style=\"text-align: left;\"><em>ynottony..com\/yoga teacher\/san-francisco<br \/>\n<\/em><\/li>\n<li style=\"text-align: left;\"><em>ynottony..com\/yoga teacher\/mill-valley<br \/>\n<\/em><\/li>\n<li style=\"text-align: left;\"><em>ynottony.com\/yoga teacher\/oakland<\/em><\/li>\n<li style=\"text-align: left;\"><em>ynottony.com\/yoga teacher\/san-jose<\/em><\/li>\n<\/ul>\n<ul>\n<li>The architectural naming system helps establish that these pages are all about yoga teachers.<\/li>\n<li>Each page is named after significant keywords to help the search engines to find it!<\/li>\n<li>Sticking to this design will\u00a0 prevent your themes from blurring.<\/li>\n<\/ul>\n<h2><strong>#2 | Website Depth<\/strong><\/h2>\n<ul>\n<li>\u00a0How many clicks does it takes for the user to go from your homepage to the farthest page on your website?<\/li>\n<li>Web pages that are positioned in the root folder will receive higher Google rankings than those found in a sub-folder.<\/li>\n<li>The lower the number of clicks it takes to reach each individual web page, the higher the page rank in the Google Search Engine.<\/li>\n<li>Many SEO Consultants advise having one sub-folders level (meaning, not creating sub-sub-folders).<\/li>\n<li>See: <a title=\"SEO - Site Structure\" href=\"http:\/\/webstyleguide.com\/wsg3\/3-information-architecture\/3-site-structure.html\" target=\"_blank\" rel=\"noopener\">Website Structure<\/a><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><em>Example of Bad Website Depth:<\/em><\/p>\n<ul style=\"text-align: center;\">\n<li style=\"text-align: left;\"><em>ynottony..com\/yoga teacher\/san-francisco<br \/>\n<\/em><\/li>\n<li style=\"text-align: left;\"><em>ynottony..com\/yoga teacher\/berlin<br \/>\n<\/em><\/li>\n<li style=\"text-align: left;\"><em>ynottony.com\/yoga teacher\/paris<\/em><\/li>\n<li style=\"text-align: left;\"><em>ynottony.com\/yoga teacher\/san-jose<\/em><\/li>\n<li style=\"text-align: left;\"><em>ynottony..com\/yoga teacher\/san-diego<br \/>\n<\/em><\/li>\n<li style=\"text-align: left;\"><em>ynottony..com\/yoga teacher\/amsterdamn<br \/>\n<\/em><\/li>\n<li style=\"text-align: left;\"><em>ynottony.com\/yoga teacher\/oakland<\/em><\/li>\n<li style=\"text-align: left;\"><em>ynottony.com\/yoga teacher\/tokyo<\/em><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><em>Example of Good Website Depth:<\/em><\/p>\n<ul>\n<li style=\"text-align: left;\"><em>ynottony..com\/yoga teacher\/california\/san-francisco <\/em><\/li>\n<li><em>ynottony.com\/yoga teacher\/california\/oakland<\/em><\/li>\n<li><em>ynottony.com\/yoga teacher\/california\/san-jose<\/em><\/li>\n<li><em>ynottony..com\/yoga teacher\/california\/san-diego<\/em><\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: left;\"><em>ynottony..com\/yoga teacher\/europe\/berlin <\/em><\/li>\n<li style=\"text-align: left;\"><em>ynottony.com\/yoga teacher\/europe\/paris<\/em><\/li>\n<li style=\"text-align: left;\"><em>ynottony..com\/yoga teacher\/europe\/amsterdamn <\/em><\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: left;\"><em>ynottony.com\/yoga teacher\/asia\/tokyo<\/em><\/li>\n<\/ul>\n<h2><strong>3 # | Friendly\u00a0URL&#8217;s | File &amp; Folder Names<\/strong><\/h2>\n<p>Optimize your site silo by inserting distinctive targeted <a title=\"How to use keywords to optimize your website for High Google Rankings\" href=\"http:\/\/ynottony.com\/ynot\/google-search-engine\/keywords\/\">keywords<\/a> into the urls of each individual webpage.<\/p>\n<p>If putting\u00a0\u00a0more than one keyword into a web page name, separate keywords with a hyphen (-).<\/p>\n<ul>\n<li>GOOD Example:\u00a0http:\/\/ynottony.com\/yoga-teacher<\/li>\n<li>BAD Example:\u00a0http:\/\/ynottony.com\/yoga_teacher.htm<\/li>\n<\/ul>\n<p>And remember, Google rewards websites using secure &#8220;HTTPS&#8221; urls with a small ranking boost.<\/p>\n<h2><strong>4 # | Responsive\u00a0Design<br \/>\n<\/strong><\/h2>\n<p><strong>\u00a0<\/strong>Write down a conceptual idea of what the actual webpages will visually look like.<\/p>\n<p>The purpose: to produce an idea of where components will be placed on each individual web page. [Ex: logo, \u00a0search box, sign-in box,\u00a0main navigation menu, page content, and social media widgets].<\/p>\n<p>User Interface\u00a0 &amp; Responsive Design plays an important role in site&#8217;s bounce back rates. Some SEO analysis suggest that a bounce back rates higher than 50% is\u00a0 considered bad for rankings in the Google Search Engine.<\/p>\n<h2><strong>5 # | Interactions\u00a0<\/strong><\/h2>\n<p>Interactions simulate how folks will use your website. What happens when a person comes to your website?\u00a0 It describes what web users will experience as they interact with the site via forums, contact us forms, sign in,\u00a0 retail commerce webpages and what happens when there&#8217;s an error.<\/p>\n<h2><strong>#6 |\u00a0 &#8220;On-Page&#8221; Optimization<\/strong><\/h2>\n<ul>\n<li>After building your website architecture, begin an online SEO keyword analysis to determine words or phrases which describe your webpage content.<\/li>\n<li>Insert targeted <a title=\"How to use keywords to optimize your website for High Google Rankings\" href=\"http:\/\/ynottony.com\/ynot\/google-search-engine\/keywords\/\">keywords<\/a> into the names of the media files and webpage content.<\/li>\n<li>Keep in mind that the broader your <a title=\"How to optimize your keywords for the Google Search Engine\" href=\"http:\/\/ynottony.com\/ynot\/google-search-engine\/keywords\/\">keywords <\/a>are, the more competition there is for them!<\/li>\n<li>Long-tail keywords might produce less traffic but they drive a more targeted visitor.<\/li>\n<\/ul>\n<h3>Website Architecture Links:<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.blackhatlinks.com\/blog\/site-architecture-seo-silo-tactics-for-2019\/\">Site Architecture SEO &amp; Silo Tactics for 2019<\/a><\/li>\n<li style=\"text-align: left;\"><a title=\"SEO - Search Engine Optimization Home Page\" href=\"http:\/\/ynottony.com\/ynot\/google-search-engine\/\">[Return to SEO &#8211; Search Engine Optimization Homepage]<\/a><\/li>\n<li style=\"text-align: left;\"><a title=\"Contact SEO Consultant, Tony Eason\" href=\"http:\/\/ynottony.com\/ynot\/seo-consultant\/\">Contact SEO Consultant, Tony Eason<\/a><\/li>\n<\/ul>\n<p style=\"text-align: left;\">[ad#ynot]<br \/>\n[ad#ynot]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alter choosing\u00a0 the best CMS Platform,\u00a0 one must consider the technical, aesthetic and functional criteria of one&#8217;s website design . Your\u00a0 site architecture can directly influence your website&#8217;s ranking in the Google Search Engine results page (SERP). # 1 | Silos A farmer thinks of a silo as a structure for storing grain, coal, cement,&hellip; <a href=\"https:\/\/ynottony.com\/ynot\/seo-consultant\/website-architecture\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">SEO | How to Design the Optimal Site Architecture<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2897,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-2958","page","type-page","status-publish","hentry","without-featured-image"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"SEO | Site Architecture is the Foundation to High Google Search Rankings. 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